The Curtis Group | Planning - Fundraising - Marketing
Focus on Philanthropy
A blog by the staff of The Curtis Group
Do You Know Your Five Rights?
Posted December 24, 2009 by Wendy McGrady.
This month, three of our clients each received major gifts of $100,000, $225,000, and $250,000, all because they were willing to follow the five “rights.” As we always say, it’s important to have the right people ask the right prospect at the right time for the right amount and the right reason.
A year and a half ago, one of those clients had no relationship at all with the funder that just agreed to give them $225,000. Even after getting the right people involved in their campaign, it still took another six months of cultivation to get the appointment. But now the client understands why it was worth the effort.
In this season of giving, may your organization enjoy all the fundraising success it deserves. On behalf of everyone at The Curtis Group, happy holidays!
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