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Focus on Philanthropy
A blog by the staff of The Curtis Group
Fundraising Tip of the Week
Posted February 16, 2010 by The Curtis Group.
Every Tuesday, we’ll post a Fundraising Tip of the Week that will help you remain a philanthropic priority during the economic recovery. Here’s the first one.
Now more than ever, your case must articulate needs and successes clearly and concisely. “Give to our annual fund” or “Support our operating budget” do not make for a strong case. Donors want to know specifics on how their gift will make a difference.
Then, be sure to wrap those specifics within compelling human-interest stories about how you help people, stories that will move the reader emotionally. Once your case is drafted, test it with donors and volunteers.
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I have just joined the Board of two organizations in my community, the Board of Aging and the Sexual Assault Resource Agency, and need some ideas on how I am going to raise funds from these two organizations at the same time!!!
By Connie Brennan on February 17, 2010
Although the two organizations you’ve joined are human services nonprofits, each cause will appeal to different donors. So when you create a prospective list of donors for each nonprofit, the lists should comprise names of people you believe would be interested in that specific cause, as opposed to just targeting everyone you can think of who’s capable of making a gift. Hope that helps.
By Keith Curtis on February 23, 2010
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