Success Stories

Edmarc Hospice for Children

As the nation’s first hospice specifically for children, Edmarc has been a model program for children’s hospice care since 1978. Yet in Hampton Roads, until two years ago, philanthropists knew little about this nonprofit.

In 2007, to meet a growing demand for services, Edmarc’s leadership began taking steps to raise awareness and launch a Program and Endowment Campaign. A fundraising feasibility study found that $1.5 million could be raised. A clear and compelling case for support was developed. A campaign committee was formed by recruiting experienced fundraisers with connections to philanthropists. The executive director and members of the campaign committee started telling Edmarc’s story in the community. Relationships were built as prospects-turned-donors got to know and trust Edmarc.

With awareness raised and trust established, Edmarc is now solidly on track in the advance-gift phase of its campaign, while gaining momentum for the public phase. By continuing to focus on its fundraising strategies and action steps, Edmarc is set for a successful campaign.