REAL Conversations with Major Donors


Wednesday, May 20
1 to 2 p.m.

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Wondering what you could and should be doing today to prepare for a stronger major gift program tomorrow? Even during times of uncertainty, the fundraising cycle works – cultivation, solicitation and stewardship – but what does this cycle look like in practice? How do you interact with major donors at each phase?

Led by Vice President Victoria Dietz and Client Manager Hilary Fulp, this practical presentation and interactive discussion will show you the proven steps to have meaningful conversations and build stronger relationships with your donors by keeping them engaged and properly setting expectations. We will share key points such as:

  • How do I get to really know a donor?
  • What do I actually say when making the ask?
  • How do I close a gift?
  • What do I do if the ask doesn’t go according to plan?
  • How do I keep them engaged after they give?
  • How do I ask them again?
  • And of course… How do I involve my board and volunteers in this process?

What We Are Hearing

Thank you! This was by far one of the best webinars I’ve been to. I walked away from this webinar with so many practical, realistic ‘next steps‘.”

Laura Puckett Daniels,  Marketing and Development Director, Crested Butte Nordic
I think what’s most encouraging is that we’re seeing more of our board members asking, ‘How can I do even more?’ With help from The Curtis Group, we have set the stage for a healthy and energized board.

Deborah Stitzer-Brame, Executive Director, Edmarc Hospice for Children

Meet Your Experts

Victoria Dietz is responsible for a variety of clients’ planning studies, trainings and campaign management. Victoria specializes in helping her clients strategically grow overall fundraising capacity and has managed campaigns ranging in size from $2 million to $40 million. A sought-after speaker and presenter, Victoria has served on the faculty of Tidewater Community College’s Academy for Nonprofit Excellence, Charlottesville’s Center for Nonprofit Excellence, the Virginia Fund Raising Institute, and the Hampton Roads Community Foundation, and has also conducted national trainings for DonorSearch, Bloomerang and the YMCA.


Hilary Fulp works with a diverse set of nonprofit clients throughout the mid-Atlantic region to enhance their overall fundraising capacity. She has successfully overseen the day-to-day execution of numerous campaign planning studies, and her current campaign work ranges from $2 million to $16 million. Beyond her experience with major gift fundraising, Hilary has presented on topics, such as building a fundraising board and crafting a strategic development plan. She is on the board of the Hampton Roads Gift Planning Council.