Let us create the blueprint for your campaign.

The Ask” is a term frequently used in the fundraising world. Ideally, it’s the culmination of detailed planning and preparation, the point where you present your case and your request to your target audience, and the time where your potential donor agrees to give generously.

But well before getting to “The Ask,” there is a great deal of planning to be done and groundwork to be laid. To start your planning, The Curtis Group conducts a comprehensive campaign planning study. In this study, also known as a feasibility study, we will

  • Conduct dozens of confidential, one-on-one interviews with volunteers, board members, select staff members, and key donors and philanthropic leaders, including corporate and charitable foundation representatives;
  • Analyze your historic fundraising strategies and results, review your fundraising policies and procedures, and benchmark your organization against other similar organizations;
  • Determine the appropriate message, leadership, structure and timing of your campaign along with potential challenges;
  • Estimate just how much “The Ask” could realistically generate if the fundraising campaign is properly planned and executed. This estimate is based on several factors, including the strengths of your organization, the perception of need in the community, and the level of investment by your prospective donors.

This study is the blueprint and business plan for your campaign. You will receive a substantive and thoughtful analysis, showing you the strengths – and potential weaknesses – of your proposed campaign. Our findings will guide your campaign strategy and help you build your overall fundraising capacity while strengthening overall board engagement in the fundraising process.

In order to effectively execute your planning study, you need a unique consulting partner with decades of experience and a track record of success. The Curtis Group has this extensive experience and would be honored to partner with you on this critical next step in your fundraising process.