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Fundraising in a Shifting Landscape: Strategies for Success in Uncertain Times

Wednesday, February 26, 2025

1-2pm EST

Register Now!

The environment for nonprofit fundraising is constantly evolving, shaped by political, economic and societal shifts. Nonprofits have navigated uncertainty before and are resilient when they adapt strategically.

Join our expert team for an insightful discussion on the latest fundraising trends and what we are seeing in the field. Our analysis will be informed by newly released data from The Giving InstituteThe Generosity Commission, and the Giving USA Foundation, among other findings. We will draw lessons from past challenges and provide practical strategies nonprofits can implement today, including:

  • Assessing risk and vulnerabilities
  • Diversifying revenue streams to build resilience
  • Strengthening relationships to foster donor trust and long-term commitment
  • Engaging board members before there is a crisis

Whether you are facing financial uncertainty or simply want to future-proof your fundraising strategy, this webinar will equip you with the insights and tools you need to sustain your organization.

Register today to get insights on strategically communication with your donors!

Meet Your Experts

 

Wendy McGrady, EVP and COO

As executive vice president and chief operating officer at The Curtis Group, Wendy works diligently with her clients to determine the unique strategic direction for every campaign. Her years of experience and expertise in relationship building make her a valuable partner to her clients and a leader of our team. She is driven by results and inspired by integrity and the importance of every relationship.

She invests in her profession and in her community serving as Chair of the Giving USA Foundation. She co-chaired the 2011 Virginia Fundraising Institute and served as a past president of the Hampton Roads chapter of the Association of Fundraising Professionals.

 

Kaitlin Robb, Vice President

Propelled by the belief that fundraising is about more than asking for dollars, Kaitlin Robb serves as vice president of The Curtis Group, where she is responsible for leading and developing tailored strategies for clients’ planning studies, assessments, training and campaign management.

With an eye toward the future, Kaitlin is also mentoring the next generation of nonprofit consultants and leaders to achieve their goals while navigating the complex landscape of social impact. A trusted advisor with a passion for results, Kaitlin empowers people to drive meaningful change in their communities.

For 36 years, The Curtis Group has consulted with more than 250 nonprofits throughout the country, helping them raise a billion dollars. The Curtis Group is a member of The Giving Institute, the nation’s research and thought leader on philanthropy. Additionally, President Keith Curtis is a past chair of Giving USA Foundation, and EVP and COO Wendy McGrady is current chair of the Foundation. Learn more at www.thecurtisgroup.com.

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