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Uncertain Times Demand Strategic Response: Fundraising and Giving in Challenging Seasons


Keith was published as a guest in Inside Business today. Check out his great reminder about the importance of giving and nonprofits during this uncertain time.


If you are a donor: 

In light of these uncertain times, you may be considering an increased gift to your favorite organization realizing they’re losing revenue because of canceled events, or you may be thinking about postponing a giving decision to see how the uncertainty plays out. Both of these approaches are perfectly OK.

But it is not OK to ignore the impact of this uncertainty on nonprofits. Stay the course — you’ve chosen to invest your time and energy in the nonprofits to which you’re committed because you believe in their mission and you want to make a difference. Their mission is still important (and in some cases more important) in challenging times. Stand with them.

If you are a nonprofit:

Be prepared. Stay on top of the latest news and stock market trends and read about how other nonprofits are handling this uncertain time. Understand how this could impact your organization and make sure that your entire organization is on the same page regarding priorities, plans and communication strategy.

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