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President and Founder Keith Curtis was published in The Virginian-Pilot yesterday.


He shares his thoughts about what has changed in the last year, what has stayed the same and what is in store for the nonprofit community and philanthropy.

“Having come through the panic and endurance phases of this pandemic, we are now in the Recovery Phase, when we must lay the groundwork for the future.

Americans will continue to give. A recent report released by Blackbaud Institute shows that charitable giving grew 2% in 2020. We have seen it with our clients too; donors have made transformative gifts this past year. Next month, Giving USA will release Giving USA 2021, the longest-running and most-comprehensive analysis of charitable giving in America. I suspect this report will further confirm a longstanding truth: charitable giving is ingrained in our country’s culture. And this gives me hope in our recovery.

As things open and our schedules fill, let’s not forget the needs that are still paramount. Let’s not let busyness distract us from our role as philanthropists to give our resources, time and energy to support the nonprofit community.”

Keith Curtis is founder and president of The Curtis Group, a Virginia Beach-based consulting firm for nonprofits. He is past chair of the Giving USA Foundation and has consulted to more than 200 nonprofits, raising more than half a billion dollars.

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