Engaging Your Volunteers for Fundraising Success
By Elizabeth Vana, Client Coordinator
Spring is officially here—the days are getting warmer, flowers are blooming, and that pesky pollen is making everyone sniffle. But did you know that April brings so much more than flowers? April is National Volunteer Month!
Nonprofits depend on the generosity and expertise of their volunteers. According to data from AmeriCorps and the U.S. Census Bureau’s 2021 Volunteering and Civic Life in America report, approximately 20%-30% of Americans (more than 60 million individuals) formally volunteer with organizations annually. Even with rates of volunteering dropping during COVID-19, from 2020-2021 volunteers were estimated to have served 4.1 billion hours with an economic value of $122.9 billion.
As fundraisers, we should celebrate our volunteers as ambassadors, advocates and even potential donors.
