Making (Dollars and) Sense of the
Fundraising Effectiveness Project’s Latest Report
|By Ginny Reynolds Badgett, Associate Consultant
Each quarter the Fundraising Effectiveness Project (FEP) releases aggregate views of the current year’s fundraising data. Much of the data collected and analyzed focuses on donors – donor size, donation count and type (new, repeat or recaptured). These reports serve as useful benchmarks for nonprofit leaders, staff and researchers long before the full year’s data is available.