Unlocking Insights:
Why Your Nonprofit Needs to Survey Donors
 By Kate Hildebrand, Consultant
It is essential for your organization to understand your donors’ motivations, interests, perceptions and experiences. One of the most effective and easiest ways to gain this understanding is through electronic surveys. Why Survey Donors? 1. Understand Donor Motivations: Knowing why donors choose to support your cause can help tailor your messaging and outreach efforts. It can reveal personal connections to the mission, values alignment or specific aspects of your programs that resonate most strongly. |
