REAL Conversations with Major Donors

Register Today!

February 23, 2023
1 – 2 p.m. EDT

Wondering what you could and should be doing today to prepare for a stronger major gift program tomorrow? Even during these constantly changing times, the fundraising cycle works- cultivation, solicitation, and stewardship- but what does this cycle look like in practice? This practical presentation will show you the proven steps to have meaningful conversations and build stronger relationships with your donors by keeping them engaged and properly communicating expectations. We will share key points such as:

  • How do I genuinely get to know a donor?
  • What do I actually say when making the ask?
  • How do I close a gift?
  • What do I do if the ask doesn’t go according to plan?
  • How do I keep donors engaged after they give?
  • ​How do I ask them to give again?
  • ​And of course… How do I involve my board and volunteers in this process?

Meet Your Experts


Victoria Dietz


Lauren Greene

  Victoria Dietz is responsible for a variety of clients’ planning studies, trainings and campaign management, overseeing a client portfolio spanning from Delaware through North Carolina. Victoria specializes in helping her clients strategically grow overall fundraising capacity and has worked with clients and volunteers to raise nearly $250 million in her near decade with the firm. A sought-after speaker and presenter, Victoria has served on the faculty of Tidewater Community College’s Academy for Nonprofit Excellence, the Community Foundation for Loudoun and Northern Fauquier, Charlottesville’s Center for Nonprofit Excellence, the Virginia Fund Raising Institute, and the Hampton Roads Community Foundation, and has also conducted national trainings for DonorSearch, Bloomerang, and the YMCA.


  For Lauren Greene, her work is about connection: connecting donors with their passions, visitors with their surroundings, nonprofits with resources, and leaders with their possibilities.  As a client manager with The Curtis Group, Lauren helps her clients focus on their potential without losing sight of the day-to-day needs. She leverages her past experience to support her clients through planning studies, campaigns and development assessments. Prior to joining The Curtis Group, Lauren worked at the Muscarelle Museum of Art in Williamsburg, Virginia. During her tenure at the museum, she managed donor engagement events, supported board development, managed research requests, and created communication materials. She has also held positions at the Thomas Jefferson Foundation, the Montpelier Foundation and at Culzean Castle, National Trust for Scotland.