Understanding Prospect Research, Part II

Posted , by Ryan Woroniecki, Guest Writer | DonorSearch Vice President of Strategic Partnerships.. Topic: Donor Prospects.

When trying to implement prospect research at your nonprofit, you first must get a handle on the benefits, targets and methods of prospect research. 1. What types of donors can prospect research identify? The top donors for targeting your prospect research are: Major gift donors By ranking prospects according to their ability and affinity to… Read more »

Understanding Prospect Research, Part I

Posted , by Ryan Woroniecki, Guest Writer | DonorSearch Vice President of Strategic Partnerships. Topic: Donor Prospects.

Maybe you’re just breaking into the nonprofit world, or you’re a seasoned fundraising fiend. Either way, taking the time to learn or review prospect research is key to keeping your nonprofit aimed toward success. Are you looking to get more out of your current donors? Are you looking for new donors? Maybe you’re looking to… Read more »

7 steps to score a prospect meeting

Posted , by Abby Weber, Client Manager. Topic: Donor Prospects.

It seems like people are busier than ever these days, and trying to connect with a donor for an in-person meeting can be a challenge. For that reason, nonprofit professionals often rely heavily on mailings and emails to communicate with donors. However, making the effort to meet with prospective and current donors face-to-face is one of the… Read more »

Connecting with Millennials: How Nonprofits Can Build Relationships with Tomorrow’s Leaders

Posted , by Victoria Dietz, Campaign Manager. Topic: Donor Communication, Donor Prospects, Fundraising.

The most recent AFP eWire featured three short, but informative, articles on tapping into the power of Millennials. Nonprofits know this influential generational group is more “connected” than any of its predecessors. But, how can the estimated 92 million members of the Millennial generation (born between 1980 and 2001) be motivated to effectively rally behind a… Read more »

Tips on Converting Event Donors to Organizational Donors

Posted , by Wesley Stanley, Marketing Director. Topic: Arts & Culture, Donor Prospects.

We recently tuned in to an informative webinar on “Converting Event Donors to Organizational Donors” presented by fellow Giving Institute member, Event 360. The webinar, part of Giving Institute’s monthly series, opened by defining the characteristics of these two distinctly different types of donors—the difference being the individual’s degree of knowledge, connection, motivation and investment…. Read more »

How to Find New Donors

Posted , by Wendy McGrady. Topic: Donor Prospects.

Recently several people have asked me about prospect research—how to find and manage new potential donors. After asking some questions, it became clear that these organizations were thinking more about new prospects than they were about renewing or increasing past donors. When I mentioned this to Keith, he said that in the last three trainings… Read more »