Not another year-end appeal! 12 writing tips to stand out & inspire action

Posted , by Melissa James, Marketing Director. Topic: Donor Communication, Year-End Giving.

If you’ve worked in the nonprofit world more than a year, you might already be weary of the pressure to maximize year-end gifts. It’s not that different for your donors, who are often bombarded with requests as December 31 looms closer. The way you communicate your message is key to cutting through the clutter and… Read more »

Words to Give By: 5 phrasing tricks that could increase your donations

Posted , by Melissa James, Marketing Director. Topic: Donor Communication, Donors.

We all know good writing is critical in fundraising, but even a well-written appeal might leave money on the table if a more strategic word or phrase could have been substituted. So how can your organization ensure you are packaging your message in the most strategic way? Luckily, a variety of studies have been done to determine which… Read more »

Clients v. Donors: How to write without making a wrong

Posted , by Melissa James, Marketing Director. Topic: Donor Communication.

While we hate to disillusion anyone right after the holidays, I need to set the record straight about a certain mythical figure. You might have been sending letters to it for years. But unfortunately, there’s no such thing as… the General Public. All too often, nonprofit communications are written for this “audience,” and the message… Read more »

Does Your Donation Matter? How giving is affecting nonprofits

Posted , by Keith Curtis, Founder & President. Topic: Donors, Fundraising, National Philanthropy Day.

Does Your Donation Matter? How giving is affecting nonprofits in Hampton Roads In this month’s special Giving Issue of Inside Business, Keith Curtis had the opportunity to discuss the needs, challenges, funding and future of four important Hampton Roads nonprofits with each organization’s leader. Michele Anderson, president and CEO of the United Way of South… Read more »

Your Future Volunteer Fundraisers

Posted , by Wendy McGrady, Executive Vice President. Topic: Boards of Directors.

After reading “Empowering Young Children Through Philanthropy,” in this month’s AFP magazine Advancing Philanthropy, I spent some time thinking about the possibility and power of this concept.  My Curtis Group colleagues and I do a lot of speaking to fundraising professionals, community leaders, and boards.  The most frequent questions we hear from these interactions are about fundraising leadership: “How do we… Read more »

7 mistakes to avoid in your year-end fundraising

Posted , by Victoria Dietz, Vice President. Topic: Year-End Giving.

It’s fall, so if you haven’t started planning your year-end appeals, you’re late—but not too late! Over 40% of giving occurs in last four months of year. But Google has found that donors begin their research in August, and that online donation-related searches increase 30% from August to September. Of course, December is still king for when… Read more »

5 Steps to Success for #GivingTuesday

Posted , by Victoria Dietz, Consultant. Topic: #GivingTuesday.

It’s hard to believe, but we are only five weeks away from #GivingTuesday. This year’s national giving day will be celebrated Tuesday, December 1. Each year, the online giving phenomenon grows significantly. On #GivingTuesday 2014, over $26 million was given—and online donations rose 36% from #GivingTuesday 2013. The Curtis Group is excited to see how… Read more »

How to write thank-you letters your donors will actually read

Posted , by By Melissa James, Marketing Director. Topic: Donor Acknowledgement.

Acknowledgment letters are more than an obligation. They’re an opportunity—to build donor relationships, to educate and hopefully, to inspire future giving. But let’s face it, many of these missives leave us less than inspired. Do you read all the nonprofit thank-you letters you receive? Me neither. What’s different about the ones you do read? Here… Read more »