Year-end fundraising tips from our Bloomerang article

Posted , by Victoria Dietz, Vice President. Topic: Year-End Giving.

This month we published an article on Bloomerang about year-end fundraising, written by Vice President Victoria Dietz. Don’t miss these important tips for a critical time of year to your nonprofit’s bottom line: “10 Steps to a Winning Year-End Fundraising Appeal”  

7 mistakes to avoid in your year-end fundraising

Posted , by Victoria Dietz, Vice President. Topic: Year-End Giving.

It’s fall, so if you haven’t started planning your year-end appeals, you’re late—but not too late! Over 40% of giving occurs in last four months of year. But Google has found that donors begin their research in August, and that online donation-related searches increase 30% from August to September. Of course, December is still king for when… Read more »

Not another year-end appeal! 12 writing tips to stand out & inspire action

Posted , by Melissa James, Marketing Director. Topic: Donor Communication, Year-End Giving.

If you’ve worked in the nonprofit world more than a year, you might already be weary of the pressure to maximize year-end gifts. It’s not that different for your donors, who are often bombarded with requests as December 31 looms closer. The way you communicate your message is key to cutting through the clutter and… Read more »

According to Google, September Online Research Drives Year-End Giving

Posted , by Victoria Dietz, Campaign Manager. Topic: Year-End Giving.

How soon is too soon to begin year-end fundraising? According to a new Google and Millward Brown Digital Path to Donation research study, engaging your donors before the first chill is in the air may be the answer. In 2012, Google noticed an interesting trend: donation-related searches increased by 30 percent from August to September…. Read more »

Last-Minute Giving Boosted Year-End Appeals

Posted , by Keith Curtis. Topic: Year-End Giving.

A Jan. 11 USA Today article excerpted from The Chronicle of Philanthropy reports that last-minute gifts boosted some charities’ holiday fundraising. A third of the nearly 400 nonprofit groups that responded to a poll in mid-December said donations since November were higher than they had been at the same time in 2008. Of 181 charities… Read more »

Rules of Engagement

Posted , by Keith Curtis. Topic: Donor Communication, Year-End Giving.

With the economy improving, the good news is that end-of-year donations may be up over 2008. But don’t count on your year-end appeal to save you from a down year in fundraising. The Chronicle of Philanthropy just reported on how several charities are approaching fundraising season. One nonprofit director said that because their first year-end… Read more »