While mistakes can be valuable learning opportunities, this is a case where the client did everything right. Blue Ridge Community College followed our advice to the letter—and the results speak for themselves. Founded in 1967, Blue Ridge Community College offers comprehensive programs of instruction including associate degrees, diplomas and certificates in occupational/technical and college/university transfer… Read more »
UNDERDOG SUCCESS STORY: How a small, rural museum raised $3 million
To Virginia’s secluded Eastern Shore community, the Barrier Islands Center is more than a museum, education center and tourist attraction—it’s a cherished gathering place. Founded in 1996, the Barrier Islands Center introduces visitors to the history of the islands and surrounds them in the rich history of the Eastern Shore. In 2009, the Barrier Islands Center… Read more »
Understanding Prospect Research, Part II
When trying to implement prospect research at your nonprofit, you first must get a handle on the benefits, targets and methods of prospect research. 1. What types of donors can prospect research identify? The top donors for targeting your prospect research are: Major gift donors By ranking prospects according to their ability and affinity to… Read more »
7 steps to score a prospect meeting
It seems like people are busier than ever these days, and trying to connect with a donor for an in-person meeting can be a challenge. For that reason, nonprofit professionals often rely heavily on mailings and emails to communicate with donors. However, making the effort to meet with prospective and current donors face-to-face is one of the… Read more »
What a Funder Wants: How foundations and corporations decide whom—and how much—to fund
We heard it straight from the source. Each year, key organizations that guide fundraising in our region come together at the sold-out Funders Forum, hosted by VOLUNTEER Hampton Roads. I was honored to be asked, once again, to moderate the panel at the April 6 event. In addition, our firm’s executive vice president, Wendy McGrady,… Read more »
Gift revenue up last year—and more expected, survey shows
Two out of three charitable organizations said their gift revenue increased in 2015, and nearly seven out of 10 expect to raise more money in the coming year, according to survey results released Monday by the Nonprofit Research Collaborative. As chair of Giving USA Foundation, which is a sponsor of this survey, I was encouraged… Read more »
Giving trends help nonprofits be strategic
Many holidays celebrate gift-giving… National Philanthropy Day celebrates those who give back. As we honor the individuals and organizations who set the standard for charitable investment, we have an opportunity not only to thank them but to learn from them. I hope many will follow their stories—and follow their examples. Americans reached a charitable-giving milestone… Read more »
“The Greater Good” – What drives high-net-worth giving across generations
How do your major donors define “a life well-lived”? This is one of the key questions addressed in the 2015 Insights on Wealth and Worth Survey, conducted by the U.S. Trust. Since 1993, this periodic survey of wealthy individuals and families has highlighted differences and similarities in values and, ultimately, what motivates giving. This year,… Read more »
How to write thank-you letters your donors will actually read
Acknowledgment letters are more than an obligation. They’re an opportunity—to build donor relationships, to educate and hopefully, to inspire future giving. But let’s face it, many of these missives leave us less than inspired. Do you read all the nonprofit thank-you letters you receive? Me neither. What’s different about the ones you do read? Here… Read more »
Treat legislators like major donors
If you don’t tell them, who will? Elected officials need to know what matters to the nonprofit sector and to your organization—this was a key message of The Giving Institute’s webinar last week, in which I participated as a GI member. Jason Lee, general counsel for the Association of Fundraising Professionals, stressed how important this year… Read more »
