How to write thank-you letters your donors will actually read

Posted , by By Melissa James, Marketing Director. Topic: Donor Acknowledgement.

Acknowledgment letters are more than an obligation. They’re an opportunity—to build donor relationships, to educate and hopefully, to inspire future giving. But let’s face it, many of these missives leave us less than inspired. Do you read all the nonprofit thank-you letters you receive? Me neither. What’s different about the ones you do read? Here… Read more »

Top 5 pitfalls to avoid when thanking donors

Posted , by Victoria Dietz, Consultant. Topic: Donor Acknowledgement.

Are you effectively thanking and engaging your donors? I often encounter well-intentioned nonprofits that are hurting their acknowledgment efforts through common mistakes: 1. Slow response. You risk losing donors—and donations—by waiting too long to send thanks. Some say that 48 hours is the ideal turnaround time, but if that’s not realistic for your organization, aim… Read more »

Donor Stewardship: Need Your Thoughts

Posted , by Keith Curtis. Topic: Donor Acknowledgement, Donor Retention.

For the last five years, a good friend of mine has given $750 a year to a nonprofit that serves people in need. It’s a worthy cause, no doubt, and my friend understands that the need has grown. He noted that in the last six weeks, he’s received three direct-mail appeals from the organization. But… Read more »

Are Donors on Your Gratitude List?

Posted , by Wendy McGrady. Topic: Donor Acknowledgement.

With Thanksgiving upon us, it seems appropriate to talk about the importance of thanking donors. Everyone likes to be thanked for a gift. When it’s a charitable gift, donors also appreciate knowing what their money helped accomplish. It’s important that development professionals and their board members are doing simple but powerful things like sending handwritten thank-you… Read more »