If you’ve worked in the nonprofit world more than a year, you might already be weary of the pressure to maximize year-end gifts. It’s not that different for your donors, who are often bombarded with requests as December 31 looms closer. The way you communicate your message is key to cutting through the clutter and… Read more »
Do you trust them? Philanthropy in action
Trust-Based Philanthropy in Action By Wendy McGrady, Executive Vice President Much has already been written in response to MacKenzie Scott’s December distribution of over $4 billion in unrestricted gifts to 384 organizations across the country. Rightfully so — such incredible generosity should be covered and celebrated! Her significant, unexpected gifts will certainly be transformational to… Read more »
Words to Give By: 5 phrasing tricks that could increase your donations
We all know good writing is critical in fundraising, but even a well-written appeal might leave money on the table if a more strategic word or phrase could have been substituted. So how can your organization ensure you are packaging your message in the most strategic way? Luckily, a variety of studies have been done to determine which… Read more »
Clients v. Donors: How to write without making a wrong
While we hate to disillusion anyone right after the holidays, I need to set the record straight about a certain mythical figure. You might have been sending letters to it for years. But unfortunately, there’s no such thing as… the General Public. All too often, nonprofit communications are written for this “audience,” and the message… Read more »
FREE Webinar: How to Keep Your Donors Happy — and Giving!
Rethinking Donor Retention: Building Connections in a Changing Landscape Current fundraising trends reveal a challenging paradox: charitable giving is up, but donor counts are down. That means more dollars are coming from fewer donors—raising the stakes for building lasting, trust-based relationships. So how can your organization remain relationship-focused in an increasingly transactional giving environment?… Read more »
Is There Really a Crisis of Generousity?
How and Why We Give: Highlights from the Generosity Commission’s Final Report By Wendy McGrady, EVP and COO I was in D.C. for the release of The Generosity Commission’s report at the end of September. Based on my experience and the report’s findings, my article was recently published on the Giving USA blog. Below is… Read more »
The Power of Storytelling: Harnessing “Your Why” to Elevate Nonprofit Fundraising
The Power of Storytelling: Harnessing “Your Why” to Elevate Nonprofit Fundraising By Kaitlin Robb, Consultant and Director of Marketing When it comes to successful fundraising, storytelling isn’t just a technique: It’s the heart of effective communication. Storytelling allows you to connect emotionally with your supporters, turning abstract missions into personal, relatable experiences. Understanding and articulating “your why”—the… Read more »
Ensuring Equity in Philanthropy
The Potential Impact of the Affirmative Action Supreme Court Decision By Wendy McGrady, Executive Vice President and Chief Operating Officer Whatever your opinion on the recent Affirmative Action Supreme Court decision, it is impossible to ignore it’s potential impact on philanthropy. I recently returned from the Giving Institute Summer Symposium where I had… Read more »
Building Your Donor Pipeline for Major Gifts
Building Your Donor Pipeline for Major Gifts By Victoria Dietz, Executive Vice President What does it mean to have a pipeline of donors? In its simplest form, your pipeline is a structured way for you to convert prospective donors into current donors and to secure increasingly generous support from those current donors. At its… Read more »
Does Your Donation Matter? How giving is affecting nonprofits
Does Your Donation Matter? How giving is affecting nonprofits in Hampton Roads In this month’s special Giving Issue of Inside Business, Keith Curtis had the opportunity to discuss the needs, challenges, funding and future of four important Hampton Roads nonprofits with each organization’s leader. Michele Anderson, president and CEO of the United Way of South… Read more »
