Unlocking Insights: Why Your Nonprofit Needs to Survey Donors By Kate Hildebrand, Consultant It is essential for your organization to understand your donors’ motivations, interests, perceptions and experiences. One of the most effective and easiest ways to gain this understanding is through electronic surveys. Why Survey Donors? 1. Understand Donor Motivations: Knowing why donors choose to support your… Read more »
Decoding Donor-Advised Funds
Decoding Donor-Advised Funds As posted at Giving USA Donor-advised funds began in the 1930s, but in recent years these funds have become the fastest growing vehicle in philanthropy. Giving USA recently released a highly anticipated Special Report on Donor-Advised Funds. You can access the full report on the Giving USA Foundation website. My colleague Victoria Dietz also recently… Read more »
Speak Their Language: Help Donors Make the Best Possible Gift
There is a lot at play right now with last year’s tax law changes. No one knows how changes will affect giving this year. What we do know is that we need to talk to our donors about options for giving. More than likely, the terms and definitions offered below will be familiar to you… Read more »
Decoding Donor-Advised Funds: From Data to Practical
Donor-advised funds began in the 1930s, but in recent years these funds have become the fastest growing vehicle in philanthropy. Contributions to donor-advised funds grew at three times the rate of total charitable giving in 2016 according to the National Philanthropic Trust. Donor-advised funds defined: Donor-advised funds (DAF) are donor-established philanthropic funds that are maintained, operated… Read more »
Clients v. Donors: How to write without making a wrong
While we hate to disillusion anyone right after the holidays, I need to set the record straight about a certain mythical figure. You might have been sending letters to it for years. But unfortunately, there’s no such thing as… the General Public. All too often, nonprofit communications are written for this “audience,” and the message… Read more »
How to write thank-you letters your donors will actually read
Acknowledgment letters are more than an obligation. They’re an opportunity—to build donor relationships, to educate and hopefully, to inspire future giving. But let’s face it, many of these missives leave us less than inspired. Do you read all the nonprofit thank-you letters you receive? Me neither. What’s different about the ones you do read? Here… Read more »
Top 5 pitfalls to avoid when thanking donors
Are you effectively thanking and engaging your donors? I often encounter well-intentioned nonprofits that are hurting their acknowledgment efforts through common mistakes: 1. Slow response. You risk losing donors—and donations—by waiting too long to send thanks. Some say that 48 hours is the ideal turnaround time, but if that’s not realistic for your organization, aim… Read more »
Study Finds Next Gen Donors Driven by Personal Values & Desire for Social Impact
Rick Moyers, vice president of programs and communications at the Eugene and Agnes E. Meyer Foundation, recently wrote in The Chronicle about a new report, “Next Gen Donors: Respecting Legacy, Revolutionizing Philanthropy.” The results included some interesting data from 300 high-capacity donors in their 20s and 30s. They are all individuals poised to become very influential… Read more »
Highlights from “Donor and Board Member Engagement” Webinar Hosted by Bloomerang
Bloomerang, a company specializing in donor databases, hosted a webinar recently titled “Everything You Need to Know about Donor and Board Member Engagement.” We are cautious of programs that boast these superlatives—”Everything”, really? But we knew the hosts were authorities in their field and signed up to participate. While Jay Love, CEO of Bloomerang, and Bryan… Read more »
Higher Donor Retention Rate Translates to Higher Charitable Receipts
“Are higher retention rates associated with higher totals in charitable giving?” This is the question that the Nonprofit Research Collaborative sought to answer in their most recent survey focused on donor retention rates. More than 770 organizations across every subsector participated in the study. Interestingly, the results are almost exactly the same as the NCR’s… Read more »
