When trying to implement prospect research at your nonprofit, you first must get a handle on the benefits, targets and methods of prospect research. 1. What types of donors can prospect research identify? The top donors for targeting your prospect research are: Major gift donors By ranking prospects according to their ability and affinity to… Read more »
Understanding Prospect Research, Part I
Maybe you’re just breaking into the nonprofit world, or you’re a seasoned fundraising fiend. Either way, taking the time to learn or review prospect research is key to keeping your nonprofit aimed toward success. Are you looking to get more out of your current donors? Are you looking for new donors? Maybe you’re looking to… Read more »
7 steps to score a prospect meeting
It seems like people are busier than ever these days, and trying to connect with a donor for an in-person meeting can be a challenge. For that reason, nonprofit professionals often rely heavily on mailings and emails to communicate with donors. However, making the effort to meet with prospective and current donors face-to-face is one of the… Read more »
Making the Ask – Even Virtually
Victoria Dietz was recently published in The Giving Institute Member Insights. We are re-publishing her article below: Can you ask for a major gift via phone or over a video chat? Just over a year ago, this would not have been a strategy recommended by a seasoned fundraiser. However, the shutdown has rewritten the… Read more »
Do These 9 Things While You Can’t Meet with Donors
By Victoria Dietz Vice President During these incredibly challenging and uncertain times, we want our nonprofit community to know that we are here to help make you successful. I have spoken to many of you, and I am in awe of your creativity and commitment. Through ongoing dialogues and teamwork, we will not only survive… Read more »
Debunking 3 Myths: A Campaign’s Impact on Annual Giving
Debunking 3 Myths: A Campaign’s Impact on Annual Giving A campaign is a transformational time in any organization. It is exciting, energizing and yes sometimes challenging. Having worked with nonprofits in campaigns, I have heard and disproved many myths surrounding campaigns and how they negatively impact an organization. Today, I am debunking three of… Read more »
Giving USA 2019: Giving reached $427 billion amid a complex year!
On the heels of a decade of unprecedented growth, we celebrate the year for what it was – a complex year with incredible generosity. I could spend hours talking to you (but I won’t) about studies, statistics, shifts in giving patterns, the impact of the economy, the Tax Cuts & Jobs Act, public policy, and… Read more »
Retain Your Donors in 5 Steps
I had the privilege of presenting at the spring conference for the Association of Independent Schools of Greater Washington last week. One of the things I spent some time discussing was the importance of focusing on donor retention. In my opinion, too many nonprofits are stuck in this cycle of having to acquire a huge… Read more »
Giving USA 2017: Donations reach new high of $390 billion!
American individuals, estates, foundations and corporations contributed an estimated $390.05 billion to U.S. charities in 2016, according to Giving USA 2017: The Annual Report on Philanthropy for the Year 2016, released today. Giving USA is the longest-running and most comprehensive report of its kind in America. It is published by Giving USA Foundation, a public… Read more »
Resolve to focus on major gifts: 4 tips to get you started
I love New Year’s. I love New Year’s resolutions or really any reason to think fresh, set new goals and take stock of progress. If you’re like me, you’ve probably made one too many New Year’s resolutions you didn’t keep. What are your goals for your development program next year? If you want to focus… Read more »
