At the AFP International Conference earlier this week, Wendy and I spoke to a development director of a retirement community who is trying to raise $9 million for a new facility. Her board discussed doing a campaign planning study and then decided that instead of contracting with an outside firm, they would have their development… Read more »
Posts Categorized: Campaigns & Campaign Planning
Should All Campaigns Have Goals?
Earlier this week I was called by a reporter for The Anniston Star in Alabama to comment on the lack of a campaign goal for the community’s United Way drive this fall. In the article, Sal Fabens, public relations director for United Way of America, said the organization is moving away from setting campaign goals…. Read more »
