The search for new donors can be costly and time-consuming … and let’s face it, as an arts and culture nonprofit, you’d rather be focusing on programs. What if I told you that’s the same place you should be looking for donors? Because the best prospects are already right under your nose, and already passionate… Read more »
Posts Categorized: Donor Prospects
Connecting with Millennials: How Nonprofits Can Build Relationships with Tomorrow’s Leaders
The most recent AFP eWire featured three short, but informative, articles on tapping into the power of Millennials. Nonprofits know this influential generational group is more “connected” than any of its predecessors. But, how can the estimated 92 million members of the Millennial generation (born between 1980 and 2001) be motivated to effectively rally behind a… Read more »
Tips on Converting Event Donors to Organizational Donors
We recently tuned in to an informative webinar on “Converting Event Donors to Organizational Donors” presented by fellow Giving Institute member, Event 360. The webinar, part of Giving Institute’s monthly series, opened by defining the characteristics of these two distinctly different types of donors—the difference being the individual’s degree of knowledge, connection, motivation and investment…. Read more »
How to Find New Donors
Recently several people have asked me about prospect research—how to find and manage new potential donors. After asking some questions, it became clear that these organizations were thinking more about new prospects than they were about renewing or increasing past donors. When I mentioned this to Keith, he said that in the last three trainings… Read more »
