How soon is too soon to begin year-end fundraising? According to a new Google and Millward Brown Digital Path to Donation research study, engaging your donors before the first chill is in the air may be the answer. In 2012, Google noticed an interesting trend: donation-related searches increased by 30 percent from August to September…. Read more »
Posts Categorized: Year-End Giving
Last-Minute Giving Boosted Year-End Appeals
A Jan. 11 USA Today article excerpted from The Chronicle of Philanthropy reports that last-minute gifts boosted some charities’ holiday fundraising. A third of the nearly 400 nonprofit groups that responded to a poll in mid-December said donations since November were higher than they had been at the same time in 2008. Of 181 charities… Read more »
Rules of Engagement
With the economy improving, the good news is that end-of-year donations may be up over 2008. But don’t count on your year-end appeal to save you from a down year in fundraising. The Chronicle of Philanthropy just reported on how several charities are approaching fundraising season. One nonprofit director said that because their first year-end… Read more »
