A version of this piece first appeared on Giving USA and The Giving Institute. We’ve expanded it here with added guidance for fundraisers. Turning Big Into Bigger: Engaging Your Major Donors With Data-Informed Strategies By Keith Curtis, Chairman and CEO Numbers tell a story, and research into donor behavior and giving trends gives organizations a roadmap to navigate… Read more »
Posts Categorized: National Research Collaborative
Accelerate Into the Curve: Fundraising Boldly in Uncertain Times
Accelerate Into the Curve: Fundraising Boldly in Uncertain Times By Wendy McGrady Executive Vice President and Chief Operating Officer As a new driver, the idea of accelerating into a curve was counterintuitive, even scary. Our instinct is to hit the brakes. Now, as veteran drivers, we know that the key to staying in control is to accelerate… Read more »
Is There Really a Crisis of Generousity?
How and Why We Give: Highlights from the Generosity Commission’s Final Report By Wendy McGrady, EVP and COO I was in D.C. for the release of The Generosity Commission’s report at the end of September. Based on my experience and the report’s findings, my article was recently published on the Giving USA blog. Below is… Read more »
Webinar: Giving USA 2024 Insights
What Are the Key Takeaways of Giving USA 2024? Philanthropy drives the pace of change within the nonprofit sector. Learn from The Curtis Group as they delve into the latest national fundraising and economic trends and their implications for major donors. Executive Vice President and Chief Operating Officer Wendy McGrady and Executive Vice President Victoria… Read more »
The Good, Bad and Opportunity from the 2020 FEP
What the 2020 Fundraising Effectiveness Project Report Tells Us About 2021 and Beyond We are honored to be sharing an article penned by our colleague, friend and nonprofit research guru, Steven Shattuck, chief engagement officer, Bloomerang. The Fundraising Effectiveness Project recently released their 2020 Fourth Quarter Report, which examined giving trends for the entire… Read more »
Gift revenue up last year—and more expected, survey shows
Two out of three charitable organizations said their gift revenue increased in 2015, and nearly seven out of 10 expect to raise more money in the coming year, according to survey results released Monday by the Nonprofit Research Collaborative. As chair of Giving USA Foundation, which is a sponsor of this survey, I was encouraged… Read more »
More nonprofits doing campaigns—and they’re working
It looks like 2015 was The Year of the Capital Campaign. According to the National Research Collaborative’s “Special Report on Nonprofit Fundraising Campaigns,” released Jan. 3, about 46 percent of nonprofits surveyed were in either a capital or a special campaign during the first half of 2015, up from 11 percent in 2011. Considering that… Read more »
Higher Donor Retention Rate Translates to Higher Charitable Receipts
“Are higher retention rates associated with higher totals in charitable giving?” This is the question that the Nonprofit Research Collaborative sought to answer in their most recent survey focused on donor retention rates. More than 770 organizations across every subsector participated in the study. Interestingly, the results are almost exactly the same as the NCR’s… Read more »
Engaging Board Members in Fundraising is Key to Success, Latest NRC Study Finds
The latest Nonprofit Research Collaborative (NRC) study on board member engagement in fundraising concludes, among other things, that board members serve two primary fundraising functions: helping the organization reach new prospective donors (access) and indicating the organization’s value to the community by their own association with the group (signaling). Here are some key findings: –… Read more »
