Giving as an Investment

At the Volunteer Hampton Roads conference last Friday, we heard a speaker talking about giving as an investment. If you’ve heard us speak about major gift fundraising, you’ve heard us say that donors, now more than ever, view their major gifts as investments. That means that we, as development professionals and board members, need to be prepared to talk about why our organization is worthy of investment and what that donor’s return on investment (ROI) will be. Every donor’s motivation for giving is different so it’s also important to find out what they’re looking for in terms of ROI (i.e. do they want to be publicly recognized, do they want to know how many people their gift went to help?, etc.) Let us know how your organization demonstrates ROI?