I don’t know anyone who doesn’t appreciate the chance to start fresh, to try something new, to take on a new opportunity. Why not let your New Year’s resolution infiltrate your fundraising strategy? Here are a few things to consider as your plan for the new year.
1. Remember why you are doing it – Take a minute to get back to the heart of your efforts. Remember the mission of your organization or the personal reason you got involved. Take a look at this blog post for this executive director’s vision.
2. Reinvigorate your board meetings – Your board is the cornerstone of your organization. They are more than your governing body; they are your advocates, your cheerleaders and your strategic thinkers. Change your board meetings from a series of reports and updates to strategy sessions. Think about what each member can bring to your group and how they can lead your organization forward. Consider asking them some of the questions in this article from Sofii (Showcase of Fundraising Innovation and Inspiration).
3. Grow your organization – Have you been talking about expanding your fundraising program? Growing your endowment? Starting a capital campaign? Now is a great time to reach out to The Curtis Group to discuss your ideas and how we can help you achieve your goals. Learn more about our services here.
4. Really think about donor loyalty – Everyone talks about the importance of donor retention and the fact that it is far less expensive to keep a donor than to bring in a new donor. How does this fact change your fundraising strategy? Consider not only the importance of retention, but what keeps your donors loyal. Why do your current donors identify with your mission? What makes them trust your work? Once you answer these questions, consider how you can share this information with each supporter. To read more in depth about donor retention and satisfaction, read this article from the Nonprofit Quarterly.