A recent article by Doug Conant, chairman of CECP (Committee Encouraging Corporate Philanthropy) and former CEO and president of Campbell Soup Company, sparked dialogue among our colleagues at The Curtis Group. Conant convincingly makes the case of how philanthropy can “help companies reduce risks, open new markets, engage employees, build their brand, reduce costs, advance… Read more »
Posts Categorized: Philanthropy Research & Events
Study Finds Baby Boomers Give the Most, Among Other Generational Trends
Although Baby Boomers make up only 34 percent of the donor pool, they are the generation responsible for giving the lion’s share of donations to charities. In an online survey conducted by a division of Blackbaud, results showed that Boomers gave 43 percent of all money contributed by individuals. And when factoring in giving by… Read more »
Giving USA 2013: Highlights and Tips from the Annual Report on Philanthropy
Giving USA Foundation recently released Giving USA 2013, the 58th consecutive edition and the longest running comprehensive study on philanthropy in America. The Indiana University Lilly Family School of Philanthropy, researches and writes Giving USA. As one of 40 members of the Giving Institute, and with our president as vice-chair of the Giving USA Foundation, The… Read more »
Blackbaud Study Finds Two Virginia Cities Among Most Generous for Online Giving
On April 11, Blackbaud, a leading nonprofit technology firm, released their fifth annual ranking of the Most Generous Online U.S. Cities. The study includes 265 cities with at least 100,000 residents based on per capita online giving. In the cities studied, donations topped $509 million online in 2012. And, while it may not be surprising… Read more »
Blackbaud Reports on Online Giving Trends
I recently participated in a webinar hosted by Blackbaud and The Giving Institute on the topic of trends in online giving, its impact on nonprofits, and the best ways for organizations to optimize donor engagement through digital channels. One major trend Blackbaud emphasized was the predictability of online giving. As online giving grows, data is collected to… Read more »
Study Finds Next Gen Donors Driven by Personal Values & Desire for Social Impact
Rick Moyers, vice president of programs and communications at the Eugene and Agnes E. Meyer Foundation, recently wrote in The Chronicle about a new report, “Next Gen Donors: Respecting Legacy, Revolutionizing Philanthropy.” The results included some interesting data from 300 high-capacity donors in their 20s and 30s. They are all individuals poised to become very influential… Read more »
Higher Donor Retention Rate Translates to Higher Charitable Receipts
“Are higher retention rates associated with higher totals in charitable giving?” This is the question that the Nonprofit Research Collaborative sought to answer in their most recent survey focused on donor retention rates. More than 770 organizations across every subsector participated in the study. Interestingly, the results are almost exactly the same as the NCR’s… Read more »
Engaging Board Members in Fundraising is Key to Success, Latest NRC Study Finds
The latest Nonprofit Research Collaborative (NRC) study on board member engagement in fundraising concludes, among other things, that board members serve two primary fundraising functions: helping the organization reach new prospective donors (access) and indicating the organization’s value to the community by their own association with the group (signaling). Here are some key findings: –… Read more »
New Findings on Donor Behavior: Highlights from the 2012 Cygnus Donor Survey
For the past four years we have looked forward to reviewing statistics on donor behavior from the Cygnus Donor Survey. This is an annual research study of active American donors that charts recent giving experiences and future philanthropic intentions. It is led by author, researcher, and president of Cygnus Applied Research, Inc., Penelope Burk. The 2012… Read more »
Giving USA Discussion at the Hudson Institute: Advice to Nonprofits and their Board Members
On Friday the Hudson Institute’s Bradley Center for Philanthropy and Civic Renewal, in partnership with Illinois University’s Center on Philanthropy, hosted a discussion titled “Giving USA 2012: Who Gave, How Much, and to Whom in 2011?” The Curtis Group’s Vice President, Wendy McGrady, along with Indiana University’s Center on Philanthropy Executive Director, Patrick M. Rooney; Nonprofit Quarterly’s… Read more »
