At the Hampton Roads Institute for Nonprofit Leadership Conference last Friday, I went to a good workshop by our Giving Institute colleague Jay Love of eTapestry. It was called “The Internet Unveiled: The Newest Tools & Website Trends for Relationship Building,” with the key words being “relationship building.”
Jay’s message was to make sure your online tools — website, enewsletter, blog, social media—are engaging readers and followers to create relationships with them. It’s so easy to get lost in the tactics of all this technology, he noted, that we can fail to use it strategically. For example, how are you capturing information on your site visitors? Have you surveyed your enewsletter readers? Do you end blog posts with a question to elicit reader feedback?
For nonprofits, online technology and social media are only as good as the relationships built with them. Because even in the 21st century, relationships are still what get you gifts.
How are you using online technology to engage people with your organization?