Every Tuesday, we’ll post a Fundraising Tip of the Week that will help you remain a philanthropic priority during the economic recovery. Here’s the first one.
Now more than ever, your case must articulate needs and successes clearly and concisely. “Give to our annual fund” or “Support our operating budget” do not make for a strong case. Donors want to know specifics on how their gift will make a difference.
Then, be sure to wrap those specifics within compelling human-interest stories about how you help people, stories that will move the reader emotionally. Once your case is drafted, test it with donors and volunteers.