Have you donated canned goods to your local foodbank at the holidays or volunteered at The Salvation Army?
Today’s Philanthropist Profile: 6 Common Traits
- Gives for a love of humanity – Philanthropists give to make a difference! In a recent article in Inside Business written by Curtis Group founder Keith Curtis, he says that it is philanthropists who recognize a need, give their resources and ultimately drive social change.
- Discovers a cause that sparks passion – The same Inside Business article quoted respected philanthropist Joan Brock who said: “It is all about your involvement in those things that interest you. Once you find an organization that appeals and you become engaged, a passion develops. Suddenly the work becomes fun. You feel energized and really want to give generously and make a difference. The nonprofits of our community give each of us the vehicle we need in order to make that happen.”
- Offers time, talent and treasure: In addition to the over $400 billion that was donated in 2017 (Giving USA: Annual Report on Philanthropy), according to the U.S. Trust Study of High-Net-Worth Philanthropy, 80% of high-net-worth donors also volunteer their time.
- Increasingly interested in the transparency of nonprofits: The Washington Post published an article following an interview with Bill and Melinda Gates regarding the importance of communication and transparency. Melinda Gates emphasized the importance of communication when she said that “you build trust over time, if you’re knowable, if you’re transparent.” The article found that “there is a growing demand by the public for institutions to be transparent and accountable.” For more on transparency, read our recent blog post.
- Decisions based on program results: According to 3,200 donors interviewed by Fidelity Charitable for their Future of Philanthropy study, 41% say they have changed their giving due to increased knowledge about nonprofit effectiveness.
- Involves technology and diverse giving tools: The Giving USA: The Annual Report on Philanthropy also considers trends in the vehicles by which donors give, vehicles such as donor-advised funds and foundations, crowdfunding and online and mobile giving. Last year saw an increased diversification in the tools that donors are using to give. Technology is playing a larger part, and we are finding that donors are more strategic in the ways they are giving.
Let’s start the holiday season on a high note. Instead of shopping for that perfect gift, tracking retail sales or stressing about year-end numbers, let’s commit to philanthropy; giving, finding passion and getting to know other philanthropists making a difference in your community.
|Center for Nonprofit Excellence’s celebration of National Philanthropy Day||Hampton Roads Chapter of the Association of Fundraising Professionals Celebration of National Philanthropy Day||Association of Fundraising Professionals Central Virginia Chapter Celebration of National Philanthropy Day|