Posted , by The Curtis Group. Topic: Major Donors.

Here’s the sixth fundraising tip in our series of 10 Tips for 2010: Develop a detailed cultivation plan for each of your top donors.

No two donors are alike. They have different funding interests,¬†different concerns, different schedules. But when they’re your top donors, someone connected with your organization has a relationship with them. And that’s the person who needs to help flesh out the cultivation plan. Would the donor appreciate a tour or is he way too busy? Should you invite him to your special event or meet him in his office? Does he care about a specific program you offer?

Moving your donors to the next level of giving takes thought and planning. But when it pays off, you’ll be glad you made the effort.

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