Here’s our final (for now) tip on how you can remain a giving priority with philanthropists during this time of economic recovery: Invest in philanthropy.
Today’s major-gift donors need to be certain that their gifts will be managed properly. They consider their giving to be an investment in a nonprofit’s future, so it’s vital to show them the impact of their gift and how you measure results.
Donors also want to see that you have an effective development infrastructure in place and a well-trained staff and board. A database to manage your fundraising is a necessary part of that infrastructure to track donor history and ensure that gifts are acknowledged on a timely basis.
All of this takes time and effort, but the payoff—successful fundraising—will build your development capacity and create long-term sustainability for your organization.