Fundraisers who aren’t paying attention to women may be losing out on a huge source of donations, according to a study published yesterday by the Center on Philanthropy at Indiana University.
Women at virtually every income level are more likely to give to charity and to give more money on average than their male counterparts, after controlling for education, income, and other factors that influence giving, says new research from the center’s Women’s Philanthropy Institute. Women Give 2010 is the first report to compare philanthropic giving between men and women across all income levels based on a nationally representative sample.
In every income bracket except for one, women give more than men. The most dramatic differences are in the lowest, middle, and highest brackets where women give almost double the amount of men. The exception is women in the second lowest income bracket ($23,509 to $43,500), who give 32 percent less than men.
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