To help you remain a philanthropic priority with donors this year, here’s our fundraising tip of the week:
Develop a consistent communications program.
If the only time your donors ever hear from you is when you’re asking for money, you’re not building relationships. “But we send a newsletter,” you might be thinking. It takes more than that. Personal contact is vital to maintaining relationships and keeping donors engaged.
For instance, ask your board members to call donors simply to thank them for their gifts and let them know what they’ve made possible. Or consider inviting your major donors for a tour or to attend a thank-you event.
What else goes into an effective communications program? Give us your suggestions below.