The Importance of Engaging (and Retaining) Volunteers

Posted , by Wesley Stanley, Marketing Director. Topic: Donor Retention.

Last week,┬áthe Richmond Times-Dispatch interviewed Keith for an article addressing the surprisingly low volunteer rate in the Richmond,Virginia area. The article juxtaposes this reality against the fact that 2010 actually showed the highest growth rate in U.S. volunteerism since 2005, climbing to 63 million. So why is it that only 20.9% of Richmond-area residents volunteered… Read more »

Giving USA Spotlight: Relationship Cultivation Using Social Media

Posted , by Erin Phillips, Campaign Consultant. Topic: Donor Retention, Giving USA.

As most nonprofits are wrapping up the final week of their annual giving campaign and gearing up for the New Year, we wanted to share some valuable information from the latest edition of the 2011 Giving USA Spotlight series. The third and final issue of the year, entitled, “Relationship Cultivation Using Social Media” offers good… Read more »

The Common Courtesy of Stewardship

Posted , by Wendy McGrady. Topic: Donor Communication, Donor Retention.

At the Giving Institute Summer Symposium last month, a representative of a major national corporation who sat on a panel of philanthropists offered good advice to nonprofits about giving and stewardship. One request he made concerned nonprofits to which his foundation has made a gift. He said he would appreciate a call from a board… Read more »

Donor Stewardship: Need Your Thoughts

Posted , by Keith Curtis. Topic: Donor Acknowledgement, Donor Retention.

For the last five years, a good friend of mine has given $750 a year to a nonprofit that serves people in need. It’s a worthy cause, no doubt, and my friend understands that the need has grown. He noted that in the last six weeks, he’s received three direct-mail appeals from the organization. But… Read more »