A recently released study found nonprofits are the third largest workforce in the country behind only manufacturing and retail. According to the report Nonprofits: America’s Third Largest Workforce, from Johns Hopkins Nonprofit Economic Data Project, the nonprofit sector in America employs 11.9 million people. As someone who has devoted my career to the nonprofit sector, this is… Read more »
Posts Categorized: Donors
Decoding Donor-Advised Funds: From Data to Practical
Donor-advised funds began in the 1930s, but in recent years these funds have become the fastest growing vehicle in philanthropy. Contributions to donor-advised funds grew at three times the rate of total charitable giving in 2016 according to the National Philanthropic Trust. Donor-advised funds defined: Donor-advised funds (DAF) are donor-established philanthropic funds that are maintained, operated… Read more »
Transparency and Stability: Keys to Surviving Criticism, Change, or Even Worse Scandal
Nonprofits, philanthropy and fundraising have been my life for a long time now. During this time, I have been through periods of growth and economic downturns, leadership resignations, and even some times of crisis. As I sat down to think about the common threads that have helped organizations weather the ups and downs, the common… Read more »
How to win over—and keep—grant funders
Foundations and corporations are the same as other major donors—except when they aren’t. All should be cultivated and stewarded in similar ways, with consistent work to build a relationship. But while you communicate directly with major donors, you must go through representatives when dealing with a grant funder. What can you do to ensure your request… Read more »
Words to Give By: 5 phrasing tricks that could increase your donations
We all know good writing is critical in fundraising, but even a well-written appeal might leave money on the table if a more strategic word or phrase could have been substituted. So how can your organization ensure you are packaging your message in the most strategic way? Luckily, a variety of studies have been done to determine which… Read more »
Clients v. Donors: How to write without making a wrong
While we hate to disillusion anyone right after the holidays, I need to set the record straight about a certain mythical figure. You might have been sending letters to it for years. But unfortunately, there’s no such thing as… the General Public. All too often, nonprofit communications are written for this “audience,” and the message… Read more »
New insights for stewarding high-net-worth households
A closer look at this population’s motivations, expectations and behaviors, according to the recent U.S. Trust study How engaged are the wealthy in philanthropy? What drives their giving? How much are they giving? What would inspire them to give even more? These questions are thoroughly addressed in the 2016 U.S. Trust Study of High Net… Read more »
Understanding Prospect Research, Part II
When trying to implement prospect research at your nonprofit, you first must get a handle on the benefits, targets and methods of prospect research. 1. What types of donors can prospect research identify? The top donors for targeting your prospect research are: Major gift donors By ranking prospects according to their ability and affinity to… Read more »
Understanding Prospect Research, Part I
Maybe you’re just breaking into the nonprofit world, or you’re a seasoned fundraising fiend. Either way, taking the time to learn or review prospect research is key to keeping your nonprofit aimed toward success. Are you looking to get more out of your current donors? Are you looking for new donors? Maybe you’re looking to… Read more »
7 steps to score a prospect meeting
It seems like people are busier than ever these days, and trying to connect with a donor for an in-person meeting can be a challenge. For that reason, nonprofit professionals often rely heavily on mailings and emails to communicate with donors. However, making the effort to meet with prospective and current donors face-to-face is one of the… Read more »
